With the innovation in technology today, it has paved the way for the users and the top organizations to mark their online presence on World Wide Web. For this, various improvements have been made to the technological platform which inculcates about the future of the world. Nowadays, online marketing and its techniques to implement those tools will allow marketers to cater audience for economic growth and to make their presence. AMP (Accelerated Mobile Pages) and PWA (Progressive Web pages) both go hand in hand for the proper execution.
Accelerated Mobile Pages is that part of technology which allows pages to load quickly in mobile devices. Various scripts are developed on an open source platform to help the websites to quickly load the contents and present it in front of the user. This technique is now majorly used by the news website, job portals and e-commerce websites for the proper functioning and getting products showcased in mobile SERP’s. It is as simple as it reduces the data 10 times as compared to the usual app/websites. It is very fast and offers the solution in a much easy way.
Advantages of AMP
- Loading of pages is quickly and instantly cached
- Supports all existing formats of ads
- Full authority over business design and visual design for the publisher of the website
- Expanded over large verticals of contents
- Improvisation of engagement factor
AMP makes the page so smooth that they provide ease of working because it reduces the size of images, heavy elements and many others thereby creating a space for the user to search for any result on the mobile device and get it quickly done. Removal of irrelevant things allows best experience and results to create the best presence over the user.
PWA (Progressive Web Apps) is a simple web page with modern browser feature which is specially designed for home screens of smartphones for the functioning of push notifications, offline web pages, and fast load timing. It is reported as if the user has arrived from the home screen icon of PWA then the conversion rate leads to more than 70%.
Advantages of PWA
- Improvises conversion rate
- It provides smooth navigation and animations
- loads the page faster than AMP
- engages the user with push notifications
- It enables the user to load even if internet connection is weak or slow
These technologies are so different but they both go parallel in order to achieve the entire presence and to convert the traffic into leads. For this, Google has updated its algorithm at the regular interval in order to seek the attention of readers. It is also beneficial from career perspective because this thing is trending these days. For different job openings in Singapore, visit Monster Singapore. To make yours and others dream come true, apply for the job. Bring ideas to life and register on the job portal for better access and better connections. Upload your resume right away!